Production treatment

Production treatment: Matt Moran, Anoop Selvin, Yemi Moses

Music video Oh Land - Numb

Duration: 4 minutes 38 seconds

Audience: The main target audience for our music video will be primarily females in their late teenage years (15+), this is due to the genre of music and theme of the video, but may also appeal to older audiences, particularly the experimental, more individual types, as opposed to typical mainstream audiences, again due to the genre of music.

Resume: The song Numb by Oh Land has no straightforward narrative within the lyrics, as the lyrics are more poetic and have no obvious meaning. The lyrics are open to interpretation, this allows us more freedom in creating the music video as it allows us to interpret it visually ourselves, we intend to recreate the artsy feel of the music by creating a loose metaphorical narrative of a woman’s escape from her emotions/grief, symbolized by her running away from a clown in the video, the clown representing emotions, and her white dress representing her being emotionless.

Suggested elements Our music video is going to be like amplification/disjuncture type of music video as it wont have an obvious link to the lyrics or the music video. The music video we will be doing is going to be a mixture as it will be narrative/art video as it will contain no lip sync but will be telling a story through the video. The main character of our video will be a female ballet dancer running through the backstreets of china town in ragged white dress, but when the mood changes she will also be wearing clean white dress to symbolize purity happiness and to show that inner beauty. The video is going to include a lot special effects, however the main sequence including special effects will be later on in the video. The main actress will fall out of the frame and the video will enter an animation-like sequence, in which a silhouette of the woman will be sliding along lines on an background created in Adobe Photoshop, this will last for around 20 seconds, then the woman will slide out of the frame and back into reality on a slide. There are a few key location in the film one is the back streets of the china town where the female actress is running to show her distress and the other is in the Hulme co-operative theater and 2 more important one which we are unsure about which is 2 park location, one is Tatton park and the other is Fletcher moss gardens.

Recording days

To complete this music video we would need around 1 week, depending on the weather and other arrangements (booking the theatre…). We would need around 3 weeks of college time to complete the overall video, editing inserting transaction and other SFX, the blog would be done in-between and as well at home time and we would have a lot of time spare to add the finishing touches and also to complete the CD cover and the poster

Budget Estimate

The hulme Co-opreative theatre booking – 15 pounds (max)

The clown (costume) – 10 pounds (max)

Transport – 10 pound (max)

Total – 35 pounds