Digipack research

Whilst planning our digi-pack advertisement for our music video, we decided to first research other digi-packs of albums in a similar genre, we therefore chose one of the albums we looked at to be Florence and the Machines’ ‘Lungs’.

(Picture)
The front cover of the digi-pack features a close mid-shot of Florence amidst a flowery background; the image is typical of the indie genre and has a vintage almost hippie-ish feel, which appeals to their typical audience. The gory fake Lungs hanging around Florence’s neck are juxtaposed to the serene backdrop and have a shocking effect on the image, making it striking and eye-catching and helping to promote the album. It is also relevant to the album title, “Lungs”


(picture)
This is the back cover of the digi-pack, it features a song list, typical of most albums, as ours is a single, we will not be mimicking this, besides this the design is fairly minimalistic, with a diagram of a lung (again relevant to the song title). The monochromatic colours keep the minimalistic feel. The illustrated lung is labeled with numbers 1-13 as the album contains 13 songs, each component of the lung a separate song. We liked this design, as it is less invasive and easy to look at.

(picture)
This is the design on the booklets on the inside of the digipack, the dark colours again keep the retro feel and the quoted lyrics on the left side add a poetic touch. Again the picture features Florence with lungs around her neck, her nudity is understated and suggests the freedom associated with her album and type of music, the lungs providing partial cover make sure the image is not seedy.